Surveys

Uber For MAWs Survey Questions

 

For Potential Customers (i.e. businesses, etc.) - Advertiser

  1. Establish credibility - who we are, what we’re doing.
  2. Tell me a about your business/company/organization
    1. Size (# of employees, revenue)
    2. How long have you been in this business?
    3. Specialization
    4. How long have you been a _____?
  3. What does a typical day look like for you?
    1. # of customers
    2. Busy/slow times?
    3. Seasonal or other cyclic effect?
  4. What is the most frustrating about your work day?
  5. What are you doing to address this?
  6. What is your advertising strategy?
  7. What hours and times do you advertise?
  8. Where do you get your advertising content from currently?
  9. What products, services, and providers do you use for advertising?
  10. What is your typical ad spend (get granular, i.e. per week/month/per customer)?
  11. How frequently do you advertise? How fast do you change ads?
  12. Have you found [your strategy] to be very effective or ineffective?
  13. Are you looking at any emerging technologies to help with your business and advertising?
  14. Is there anything else you think we might of missed?
  15. Is there anyone else we should talk to?

 

For Potential Audience (people being advertised to) - Viewer

  1. Establish credibility - who we are, what we’re doing.
  2. What are some of the advertising platforms/products you are familiar with?
  3. What do you like about them? What do you dislike?
  4. How often do you make decisions based on ads?
  5. What type of advertising is most effective for you? Why?
  6. Do you find advertising more effective at night or during the day?
  7. What type of advertising is least effective for you? Why?
  8. Is there anything else you think we might of missed?
  9. Is there anyone else we should talk to?

 

For Potential Agents (people who will wear the MAWs) - Wearer

  1. Establish credibility - who we are, what we’re doing. Be sure to say that they would be paid to advertise. 
  2. What type of mobile advertising are you familiar with?
  3. What would you be interested in doing?
  4. Do you have concerns about wearing a piece of advertising that changes?
  5. How long would you be willing to wear this advertising in a day/week?
  6. Would you be comfortable walking around and answering questions about what you are advertising?
  7. How much would you need to be paid to do this?
  8. Is there anything else you think we might of missed?
  9. Is there anyone else we should talk to?

 

For Industry/Subject Experts

  1. Establish credibility - who we are, what we’re doing.
  2. Tell us more about the mobile/advertising industry.
    1. Who are the main players?
    2. What are the different types of advertising media?
  3. How do small/medium businesses, etc. spend money on advertising?
  4. How effective are their ads?
  5. What are the emerging trends in this field?
  6. Is there anything else you think we might of missed?

Is there anyone else we should talk to?

 

Survey -Mike

 

Uber 4 MAWs

 

 

 

 

 

 

Advertiser

Business Owner:

Mr. Mung Lee

 

Establishment:

The Posh Bagel

495 Castro St, San Francisco,CA 94114

 

  1. Establish credibility - who we are, what we’re doing. He knows me from being his customer for many years now.  I would get a bagel every morning M-F, going to work and sometimes on the weekends.
  2. Tell me a about your business/company/organization
    1. Size (# of employees, revenue)  3-4,? Unwilling to give.
    2. How long have you been in this business? 12yrs
    3. Specialization Bagels, Bakery, Sandwiches and Softdrinks.
  3. How long have you been a __business owner, 12ys___?
  4. What does a typical day look like for you?
    1. # of customers 50+ never counted, varies per day
    2. Busy/slow times? Evening, open 6am - 5pm, up and down customers per day.
    3. Seasonal or other cyclic effect? Not sure, no recognizable pattern
  5. What is the most frustrating about your work day? Homeless disturbing business, lots of effort.
  6. What are you doing to address this? Ask for an example. left for meeting with police. 
  7. What is your advertising strategy?  None, purchased 3 neon signs and one sandwich board on sidewalk.
  8. What hours and times do you advertise? None, as stated during business hours. Don’t advertise, walkins regularly throughout day.
  9. Where do you get your advertising content from currently? n/a
  10. What products, services, and providers do you use for advertising?  n/a
  11. What is your typical ad spend (get granular, i.e. per week/month/per customer)? n/a
  12. How frequently do you advertise? How fast do you change ads? n/a
  13. Have you found [your strategy] to be very effective or ineffective? When, why? n/a
  14. Are you looking at any emerging technologies to help with your business and advertising? n/a
  15. Is there anything else you think we might of missed? Can’t think of anything currently, will follow up later.
  16. Is there anyone else we should talk to? None.

 

 

 

 

MAWs - Wearer

 

Mr. Narinder Ohri

(415) 928-6451

 

  1. Establish credibility - who we are, what we’re doing. Be sure to say that they would be paid to advertise. 
  2. What type of mobile advertising are you familiar with? None, had to explain.
  3. What would you be interested in doing? 70 yrs old, makes ends meet.
  4. Do you have concerns about wearing a piece of advertising that changes? No
  5. How long would you be willing to wear this advertising in a day/week? 3 hrs every day, 11:30 - 2:30, willing to do 7 days/wk.
  6. Would you be comfortable walking around and answering questions about what you are advertising?  Already does this on street corner, directs people when they ask where restuarant is?  Also hands out menus.
  7. How much would you need to be paid to do this? Gets $13 per hr.
  8. Is there anything else you think we might of missed? no
  9. Is there anyone else we should talk to? no

 

Thomas W.

canvasser: petitioners, sometimes door to door.

5 hrs.

35hrs

yes

15hr

comfort wearable types, no hat all day, don’t like sweating.

 

 

Advertiser

Business Owner:

Mr. Thai, Van

Green Papaya

 

 

  1. Establish credibility - who we are, what we’re doing.
  2. Tell me a about your business/company/organization
    1. Size (# of employees, revenue) 10, 800k/yr
    2. How long have you been in this business? 8 yrs
    3. Specialization Vietnamese food
    4. How long have you been a __8___?
  3. What does a typical day look like for you?
    1. # of customers 50
    2. Busy/slow times? Slow is 50 busy is 200
    3. Seasonal or other cyclic effect? Every day
  4. What is the most frustrating about your work day? n/a
  5. What are you doing to address this?
  6. What is your advertising strategy?
  7. What hours and times do you advertise?  10-10pm
  8. Where do you get your advertising content from currently? My own
  9. What products, services, and providers do you use for advertising?  Facebook yelp social media
  10. What is your typical ad spend (get granular, i.e. per week/month/per customer)? 1000 dinova
  11. How frequently do you advertise? How fast do you change ads? montly
  12. Have you found [your strategy] to be very effective or ineffective? When, why?
  13. Are you looking at any emerging technologies to help with your business and advertising?
  14. Is there anything else you think we might of missed? LED sandwich board, drew in $15k in revenue in a month.
  15. Is there anyone else we should talk to?

Interviewee: Bar Owner

Questions:

  • What kind of Advertising do you use for the bar currently?
  • Does your bar operate in the evening hours?
  • Do you use neon signs or other signage in the bar?
  • Would you consider having a bartender wear one of our wearables to advertise “Happy Hour”?
  • If not, why?

Interviewee: Bartender

Questions:

  • Would you wear one of our wearables to advertise “Happy Hour”?
  • If not, why?
  • How do you think the customers might react to you wearing it?

Survey for Potential Customers (i.e. businesses, etc.)

Stelier – Andrea – Store Manager

  1. Tell me about your business/company/organization
    1. Size (# of employees, revenue) – 2 employees, could not hand out revenue details
    2. How long have you been in this business? – Since July (~4 months)
    3. What is your Specialization? – Selling + managing + marketing
  2. How long have you been a (position you hold with the company)? – 4 months
  3. What does a typical day look like for you?

 .               # of customers

a.              Busy/slow times? – Middle of the day seems busier than usual; otherwise slow business

b.              Seasonal or other cyclic effect? – Winter/Holidays

4.     What is the most frustrating part about your work day? (be honest, we won’t tell anyone else in whose working with you) – N/A

a.     What are you doing to address this? Ask for an example. – N/A

  1. What is your advertising strategy? – Social Media, facebook/Instagram, coupons that are sent through emails or handed off to customers that pass by area
  2. What products, services, and providers do you use for advertising? – See above, also word-of-mouth and using charities to advertise
  3. What is your typical ad spent (get granular, i.e. per week/month/per customer)? –n/a; accounting handles it
  4. How frequently do you advertise? – monthly/sometimes every week if promoting event. Has slowed down due to financial difficulties
  5. Have you found [your strategy] to be very effective or ineffective? When, why? – Fairly; yes
  6. Are you looking at any emerging technologies to help with your business and advertising? – Not at the moment but would be interested in looking into other techs outside from social media
  7. Is there anyone else we should talk to? – No

 

Survey for Potential Customers (i.e. businesses, etc.)

Pet Place – Lynn – Co-owner

  1. Tell me about your business/company/organization
    1. Size (# of employees, revenue) – 4 employees but slowly losing more employees
    2. How long have you been in this business? – 25 years
    3. What is your Specialization? – Retail/supply
  2. How long have you been a (position you hold with the company)? – 4 months
  3. What does a typical day look like for you?

 .               # of customers

a.              Busy/slow times? – Middle of the day seems busier than usual; otherwise slow business

b.              Seasonal or other cyclic effect? – Winter/Holidays

15.  What is the most frustrating part about your work day? (be honest, we won’t tell anyone else in whose working with you) – N/A

b.     What are you doing to address this? Ask for an example. – N/A

  1. What is your advertising strategy? – Social Media, facebook/Instagram, coupons that are sent through emails or handed off to customers that pass by area
  2. What products, services, and providers do you use for advertising? – See above, also word-of-mouth and using charities to advertise
  3. What is your typical ad spent (get granular, i.e. per week/month/per customer)? –n/a
  4. How frequently do you advertise? – weekly basis through emails
  5. Have you found [your strategy] to be very effective or ineffective? When, why? – Not really; coupons have not made much of a difference. Emails have somewhat helped the business
  6. Are you looking at any emerging technologies to help with your business and advertising? –Not at the moment/ things have been busy and short-staffed so they haven’t looked at any emerging techs at the moment
  7. Is there anyone else we should talk to? – No

 

Survey for Potential Customers (i.e. businesses, etc.)

Lazio – Lauren (bartender)

 

  1. Tell me about your business/company/organization
    1. Size (# of employees, revenue) – Part of hotel chain
    2. How long have you been in this business? –
    3. What is your Specialization? – waiter/bartender
  2. How long have you been a (position you hold with the company)? –
  3. What does a typical day look like for you?

 .               # of customers

a.              Busy/slow times? – busy afterwork hours

b.              Seasonal or other cyclic effect? – summer/holidays

4.     What is the most frustrating part about your work day? (be honest, we won’t tell anyone else in whose working with you) – n/a

a.     What are you doing to address this? Ask for an example. –

  1. What is your advertising strategy? –
  2. What products, services, and providers do you use for advertising? –
  3. What is your typical ad spent (get granular, i.e. per week/month/per customer)? –n/a
  4. How frequently do you advertise? – Mostly determined by corporate
  5. Have you found [your strategy] to be very effective or ineffective? When, why?
  6. Are you looking at any emerging technologies to help with your business and advertising? –
  7. Is there anyone else we should talk to? – n/a

 

Lee’s Comics - Richard

 

Survey for Potential Customers (i.e. businesses, etc.)

 

  1. Tell me about your business/company/organization
    1. Size (# of employees, revenue) – 7 employees
    2. How long have you been in this business? – 30 years
    3. What is your Specialization? – Comic Book retail
  2. How long have you been a (position you hold with the company)? – 30 years
  3. What does a typical day look like for you?

 .               # of customers

a.              Busy/slow times? – usually weekdays. Slightly busier after 5-6 pm when people get off of work.

b.              Seasonal or other cyclic effect? – Summer and Holidays. Summer because of kids out of school and tourism

15.  What is the most frustrating part about your work day? (be honest, we won’t tell anyone else in whose working with you)

b.     What are you doing to address this? Ask for an example.

  1. What is your advertising strategy? – Emails/ updates on website
  2. What products, services, and providers do you use for advertising? 
  3. What is your typical ad spent (get granular, i.e. per week/month/per customer)?
  4. How frequently do you advertise? – Whenever there’s a special sale going on; determined by business owner – n/a
  5. Have you found [your strategy] to be very effective or ineffective? When, why?
  6. Are you looking at any emerging technologies to help with your business and advertising? – Not neccesarily. POS; Point-of-sales used in the 90s and is outdated
  7. Is there anyone else we should talk to?

 

 

Book’s Inc - Lauren

 

Survey for Potential Customers (i.e. businesses, etc.)

 

  1. Tell me about your business/company/organization
    1. Size (# of employees, revenue) – 4 employees for particular store; a few other stores
    2. How long have you been in this business? – 20+ years
    3. What is your Specialization? – Book retail; shelving books
  2. How long have you been a (position you hold with the company)? – Didn’t necessarily specify how long at company but did work in book retail for more than 20 years including working in the now defunct borders
  3. What does a typical day look like for you?

 .               # of customers

a.              Busy/slow times? – Thursday nights, after workdays and weekends.

b.              Seasonal or other cyclic effect? – Summer and Holidays.

26.  What is the most frustrating part about your work day? (be honest, we won’t tell anyone else in whose working with you) – n/a

c.     What are you doing to address this? Ask for an example. – n/a

  1. What is your advertising strategy? – Corporate decision/ guy I interviewed was only an employee
  2. What products, services, and providers do you use for advertising? – Mainly advertise through paper newsletters that they give to customers and signs posted inside the store.  Also through website advertising. They also provide coupons to customers on website and newsletters to convince customers to go to store and purchase book. Location convenience – coffee shop on top of the store, customers sometimes use books and purchase them.
  3. What is your typical ad spent (get granular, i.e. per week/month/per customer)? –n/a
  4. How frequently do you advertise? – Mostly determined by corporate
  5. Have you found [your strategy] to be very effective or ineffective? When, why?
  6. Are you looking at any emerging technologies to help with your business and advertising? – n/a
  7. Is there anyone else we should talk to? – n/a

 

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