IMPORTANT Research Notes

Research:

 

This latest research allows for the possiblitiy of using the ESP32 chip (which I believe is cheaper) along with a Atmel Arduino M0 (to provide access to the Adafruit Neopixel libraries and have enough memory for animations) for a reduced cost circuit with the same functionality as the one we are currently using . . .

Here are the relevant links:

http://esp32.net/

http://espressif.com/sites/default/files/documentation/esp32_bluetooth_n...

https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF...

https://www.esp32.com/viewtopic.php?t=1204

https://github.com/espressif/arduino-esp32/issues/190

https://github.com/espressif/arduino-esp32/blob/master/libraries/SimpleB...

 

Flexible Displays:  1X AND 5X 256 5050 LED RGB 16*16 Matrix WS2812 Individually Addressable Pixel Panel 5V

 

http://www.ebay.com/itm/1X-256-5050-LED-RGB-16-16-Matrix-WS2812-Individually-Addressable-Pixel-Panel-5V/171529599600?_trksid=p2481888.c100675.m4602&_trkparms=aid%3D111001%26algo%3DREC.SEED%26ao%3D1%26asc%3D20160908105057%26meid%3D797befd8d752499483b1126292534134%26pid%3D100675%26rk%3D2%26rkt%3D13%26sd%3D172354703956&_trkparms=pageci%253A388ed75c-1b23-11e7-8f34-74dbd1804fea%257Cparentrq%253A45a94ae015b0a88ae08a6550ffff45d3%257Ciid%253A1

http://www.ebay.com/itm/5pcs-WS2812-5V-Pixel-Panel-16-16-256-5050LED-RGBMatrix-Individually-Addressable/172354703956?_trksid=p2047675.c100005.m1851&_trkparms=aid%3D222007%26algo%3DSIC.MBE%26ao%3D2%26asc%3D41811%26meid%3D2be1664708d14cccb2fd41b61ae99024%26pid%3D100005%26rk%3D5%26rkt%3D6%26sd%3D171529599600

 

 

 

Older research

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4. Use location-based services to attract passersby

 

You don’t have to be a tech wizard to promote your small business using mobile apps that target consumers in the vicinity of your business. Groupon, Living Social, FourSquare and ThinkNear among others let you post information about your latest offers and limited-time deals to consumers within a certain distance of your business. You can also schedule deals to get delivered during key hours, for example, if you’re looking to boost foot traffic during off-peak times.

 

5. Engage old customers in new ways

 

It’s always refreshing when a store or restaurant you’ve frequented for some time starts doing something new. And thanks to the power of social media, doing something new or different and doing it well can quickly go viral.

 

So think about ways you can get the attention of older or existing customers. It could be as simple as offering a new type of discount (it may sound obvious, but offering something of value at a discount for a limited period of time can be attention-grabbing) or letting customers know about a new product or service you’ve added.

 

A straight-out sale is always a great way to bring old customers out of the woodwork. If your business is service-oriented, consider offering a referral fee to existing customers who bring in new clients for you.

 

 

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https://www.groupon.com/

 

https://www.livingsocial.com/cities/15-san-francisco

 

https://foursquare.com/

 

http://www.thinknear.com/

 

 

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Funnel potential customers into nearby businesses who advertise with us by Using a wearable display with targeted ads.  These businesses will be retail shops such as:

 

 

Category: Food & Drink

 

 

Restaurant

 

Diner

 

Ice Cream Shop

 

Salad Place

 

Cocktail Bar

 

Nightclub

 

Coffee Shop

 

Deli

 

Sandwich Shop

 

 

Category:

 

======================================================

 

***************RETAIL STORE CATEGORIES BASED ON NAICS CLASSIFICATION SYSTEM

 

The North American Industry Classification System (NAICS) has replaced the U.S. Standard Industrial Classification (SIC) system. NAICS will reshape the way we view our changing economy.

 

NAICS was developed jointly by the U.S., Canada and Mexico to provide new comparability in statistics about business activity across North America.

 

The retail potential database consists of average household and total market potential estimates by each of sixty-eight retail store types. The store types are based on the NAICS classification and are listed below:

 

 

 

44111 New Car Dealers

 

44112 Used Car Dealers

 

44121 Recreational Vehicle Dealers

 

44122 Motorcycle and Boat Dealers

 

44131 Auto Parts and Accessories

 

44132 Tire Dealers

 

44211 Furniture Stores

 

44221 Floor Covering Stores

 

44229 Other Home Furnishing Stores

 

44311 Appliances & Electronics Stores

 

44312 Computer Stores

 

44313 Camera and Photography Stores

 

44411 Home Centers

 

44412 Paint and Wallpaper Stores

 

44413 Hardware Stores

 

44419 Other Building Materials Stores

 

44421 Outdoor Power Equipment Stores

 

44422 Nursery and Garden Stores

 

44511 Grocery Stores

 

44512 Convenience Stores

 

44521 Meat Markets

 

44522 Fish and Seafood Markets

 

44523 Fruit and Vegetable Markets

 

44529 Other Specialty Food Markets

 

44531 Liquor Stores

 

44611 Pharmacy and Drug Stores

 

44612 Cosmetics and Beauty Stores

 

44613 Optical Goods Stores

 

44619 Other Health and Personal Care Stores

 

44711 Gasoline Stations with Convenience Stores

 

44719 Gasoline Stations w/o Conv. Stores

 

44811 Men's Clothing Stores

 

44812 Women's Clothing Stores

 

44813 Children's' and Infant's Clothing Stores

 

44814 Family Clothing Stores

 

44815 Clothing Accessory Stores

 

44819 Other Apparel Stores

 

44821 Shoe Stores

 

44831 Jewelry Stores

 

44832 Luggage Stores

 

45111 Sporting Goods Stores

 

45112 Hobby, Toy, and Game Stores

 

45113 Sewing and Needlecraft Stores

 

45114 Musical Instrument Stores

 

45121 Book Stores

 

45122 Record, Tape, and CD Stores

 

45211 Department Stores

 

45291 Warehouse Superstores

 

45299 Other General Merchandise Stores

 

45311 Florists

 

45321 Office and Stationary Stores

 

45322 Gift and Souvenir Stores

 

45331 Used Merchandise Stores

 

45391 Pet and Pet Supply Stores

 

45392 Art Dealers

 

45393 Mobile Home Dealers

 

45399 Other Miscellaneous Retail Stores

 

45411 Mail Order and Catalog Stores

 

45421 Vending Machines

 

45431 Fuel Dealers

 

45439 Other Direct Selling Establishments

 

7211 Hotels & Other Travel Accommodations

 

7212 RV Parks

 

7213 Rooming and Boarding Houses

 

7221 Full Service Restaurants

 

7222 Limited Service Restaurants

 

7223 Special Food Services and Catering

 

7224 Drinking Places

 

 

=================================================

 

 

Note:

 

potentially we want unique local businesses, not store chains, unless it is a private franchise which has control of their own marketing.

 

 

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Objective review of Survey questions:

 

 

anybody who depends on foot traffic for customers and retail and service walkins

what kind retail

possible change #5 advertiser from frustrating to challenging

5 and 6 generality

viewer is there anything else we should ask?

 

 

general link on surveys

 

https://www.surveygizmo.com/survey-examples/product-feedback-survey/

 

 

Are there ways to increase our efficiency in the survey process without compromising quality?

 

 

http://www.snapsurveys.com/blog/8-steps-conduct-product-market-research-...

 

What do investors want to see in a survey?

 

http://www.forentrepreneurs.com/surveys/